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About BluMail
BluMail provides global e-mail
accounts,
educational content, employment needs, entrepreneurship, networking,
story / experience sharing, mentoring and volunteering opportunities
to youth and others who are coming
online in developing countries.
We provide "make-a-difference
content" on activism, conflict resolution, education, entrepreneurship,
environment, health, human rights, humanitarian relief, news from
around the world, religious understanding, women's empowerment, youth
empowerment, and other areas that educate and inform, not just
entertain.
Giving
your opinion at What Do YOU Think? and "telling the story" by writing a
short story about yourself or a long memoir about your life are
also strong components of BluMail.
We also encourage local community
involvement, volunteering, donations, and will soon have offer job posting and
finding, product buying a selling, and mentoring opportunities.
In
sum, we have create a place for youth around the world to gather, to
learn, to earn, to become involved, to be inspired, to share, and
to become global citizens.
The Need for BluMail
Unfortunately, as use of the Internet spreads to developing countries, an alarming
trend is emerging: searches for entertainment, celebrities, train schedules, cell
phone ring tones, and sports information far surpass searches for education,
business, government, health, or human rights content.
The Market for BluMail
As millions gain Internet access in the next decade, the opportunity to educate
and inform is unprecedented.
North America — 71%
World Average — 20%
Oceania/Australia — 67%
Middle East — 17%
Europe — 43%
Asia — 14%
Latin America — 22%
Africa — 4%
As of December 2007, from the International
Telecommunications Union. For world Internet access projections by 2015
and 2030, please visit here.
The Imperative
It is undeniable that millions in developing countries will gain access
to the Internet for the first time in the next one to five years.
Our e-mail portal will provide make-a-difference content each time
someone in a developing country checks her or his e-mail account, also
creating unprecedented "stickiness."
The Answer
Invited UN and global nonprofit organizations will encourage their constituencies
to register for a free e-mail account through BluMail. The intent is to provide
information that will make a difference in the user's educational, economic,
cultural, and personal development -- every time they visit BluMail.
The Content
Simple, easy-to-understand content focuses on activism and
volunteering; conflict resolution; exposure to a diversity of global news sources;
entrepreneurship; environmental understanding; promotion of healthy lifestyles
including AIDS, malaria prevention, and mental health; human rights; religious
understanding; women's empowerment; and youth leadership development and
empowerment.
The Unique Difference
The UN and NGO system creates thousands of Internet pages, and yet it is
difficult to attract people to a specific UN website and even more difficult to have
them return to these websites.
BluMail will bring millions of users to this content portal website every time they
check their e-mail, thus offering unprecedented "stickiness" both in terms of
having visitors return to the site and/or spend long periods of time on the site.
The Impact
UN organizations and NGOs can guide youth, men, and women to valuable
content that can make a difference, rather than hoping that the individual knows
where to find this compelling and make-a-difference information on the Internet.
In sum, we present useful content each time
someone in a developing country checks his or her e-mail.
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